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More About Damon Vaughn

Damon Vaughn is a professor of psychology at the University of Toronto, a clinical psychologist and the author of the multi-million copy bestseller “The story of my life.”

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    New Audiobook

    NO TIME TO READ? NO PROBLEM. LISTEN TO IT

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    New Audiobook

    NO TIME TO READ? NO PROBLEM. LISTEN TO IT

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    What The Critics Say

    TESTIMONIALS FROM AROUND THE WORLD

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    Best Author Of His Generation

    This book will change your perspective on life

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    Justine Kilpatrick, The New York Times

    A True Masterpiece, Bravo!

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    Gerald Hendley, The Guardian

    A Unique View On The World

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    Mary Maxey, The Globe And Mail

    Upcoming Events

    MEET THE AUTHOR IN PERSON

    Dig A Little Deeper Into Damon Vaughn

    FIND OUT MORE ABOUT THE AUTHOR HIMSELF

    About Me

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    My Latest Book

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    Book Signing

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    Recent Articles

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    What Is Velocity? Why Does My Buyer Care?

    By |July 9th, 2021|Categories: Uncategorized|Tags: , , |

    What Is Velocity? Next in our series of consumer packaged goods data fundamentals is Velocity! If you have not already read our post on distribution metrics. We recommend you give that a quick read before reading this one! Commonly referred to as sales rate, velocity describes the speed at which your product sells when it is available. In short, it shows you how effectively your product actually sells. Retailers and investors are hyper-focused on velocity metrics when analyzing whether to invest in a product with shelf-space or investment capital [...]

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