Blog Articles

  • What Is Velocity? Why Does My Buyer Care?

    Tags: , , | 3.9 min read |

    What Is Velocity? Next in our series of consumer packaged goods data fundamentals is Velocity! [...]

Stay in the loop with industry insights

Search anything you want

  • Demystifying Distribution Metrics

    Tags: , , | 5.1 min read |

    As a Consumer Packaged Goods (CPG) Brand it can be challenging trying to understand the [...]

  • How to Save Money on CPG Promotions

    5.3 min read |

      Promotion. Love it or hate it, it is a cornerstone of the business. [...]

  • Keeping It in the Air. Raising Venture Capital as a CPG Founder

    Tags: , , | 6.3 min read |

    If you’re a first-time consumer good brand founder and seeking investment capital buckle up this [...]